Cycliq Group has signed a 12-month co-marketing agreement with premium bike maker Ridley to participate in their X-over marketing campaigns, the first of which will take place during the Telenet Superprestige cyclocross event in Asper-Gavere in November of this year.
Running concurrently with major cycling events during the European season, the Ridley X-over campaigns provide a platform in which select journalists are invited to participate in exclusive briefings and demonstrations of newly released products.
“Cycliq is thrilled to be a part of this unique opportunity to showcase our products alongside other quality cycling brands. As these campaigns are run concurrently with globally broadcast events, the exposure for the Cycliq brand will be significant,” said Cycliq Executive Chairman Chris Singleton.
Driven by Ridley, the marketing sideshow initiative has attracted participation of premium cycling brands as Sram, Lazer, Garneau, Continental, Etixx, and now Cycliq.
Under the terms of the agreement, Cycliq will provide itslatest Fly12 and Fly6 productsfor critique and review. The Cycliq logo will also be prominently displayed in the promotional gift packs given to media at the X-over campaigns at Asper-Gavere, and up to three additional premier cycling events.
“Cycliq’s camera devices are truly innovative and already have a cult following amongst cyclists. Brand exposure at these events will introduce Cycliq’s products to a new audience of hard core cyclists,” said Ridley Bikes founder Jochim Aerts.
The agreement with Ridley builds on Cycliq’s sponsorship platform, which includes the appointment of Australian cyclist Caleb Ewan as a brand ambassador.
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