Syntonic Limited (SYT.ASX), a mobile platform and services provider, today announced a partnership to expand the Freeway services into the Vietnam market with TecaPro Limited (“TecaPro”), a leading information technology and telecommunications solution provider that has established relationships with major mobile carriers, Viettel Mobile, MobiFone, and VinoPhone. As an authorized local partner for Syntonic, TecaPro will secure and integrate Syntonic’s products within their mobile carrier clients, provide Tier- 1 technical and customer service support, and conduct all channel management and sales activities. The parties are working towards a commercial deployment in early 2018.
Vietnam is an ideal country for Freeway with an addressable market of 48.8 million smartphone subscribers (2018 projection), the 3 rd largest in Southeast Asia, 89% of which are on prepaid plans2 . With millions of consumers rationing their data, and subsequently impeding discovery and exploration of mobile apps and content, Freeway’s sponsored and paid subscription services will provide these data-conscious consumers with unlimited access to their favorite content like social apps, games, and videos. Syntonic’s roll-out is deliberately coincident with the issuance of 4G national-wide licenses from Vietnam’s Ministry of Information and Communications (“MIC”). It is projected that in the next 4 years, Freeway’s addressable audience in Vietnam will double, as Vietnam becomes the 4th largest smartphone market in Asia Pacific, behind only China, India, and Indonesia.
Gary Greenbaum, CEO and Managing Director of Syntonic, commented: “I’m extremely pleased with the pace at which we are growing our international presence. These initiatives with regional partners represent major steps forward in our strategic focus on growth in emerging markets. Southeast Asia is a key market for our expansion and our partnership with TecaPro will accelerate Freeway’s entrance. The strong consumer value proposition of Freeway’s unlimited content access, paid and sponsored, is well timed with 4G expansion, and we look forward to working with TecaPro to capture the Vietnam opportunity.”
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