SmartTrans Holdings Enters China Online-to-Offline Channel to Market

SmartTrans Holdings Limited (ASX: SMA) is pleased to announce that it has significantly strengthened its e-Commerce operations by signing a Collaboration Agreement (“the Agreement”) with Chinese online-to-offline (O2O) operator, KGT.

KGT operates an O2O store network across four provinces in northern China. The collaboration is a significant step towards scaling up SmartTrans’s China-focused e-commerce operations.

KGT’s O2O model draws potential online customers to visit a physical (offline) store but delivers their purchases to the customer using eCommerce fulfilment (online) processes

O2O offers the chance for deep consumer relationships and brand-building since it provides opportunities for customers to physically interact with products before making their purchasing decision. The O2O model is applicable for all SmartTrans’ current products sold through existing eCommerce channels. Samples of SmartTrans’ cross border products can be displayed in-store and when a QR code is scanned (with a smartphone), it will initiate the distribution process, with goods being shipped directly to the buyer’s home from Australia or from SmartTrans’ warehouse in China.

O2O complements SmartTrans’s other services currently offered to Australian brands in China. These include SmartTrans’s trademark IP protection services, and services to assist with registration with the China Food and Drug Administration (CFDA) and with China Inspection and Quarantine (CIQ).


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