Fairfax Media Limited [ASX:FXJ] today announced its Australian Metro Publishing business has entered into a partnership with Google across digital advertising, technology and product development.
The partnership recognises the value of Fairfax’s programmatic inventory and is designed to deliver significant commercial benefits for both organisations.
The partnership will actively leverage Google’s global technical expertise and capability in adtech and programmatic advertising combined with the value of Fairfax’s quality, independent journalism, brands and highly-engaged digital audiences of 10 million Australians a month.
Google will support Fairfax to sell and market programmatic advertising across The Sydney Morning Herald, The Age, The Australian Financial Review, WAtoday, Canberra Times, Brisbane Times, and lifestyle properties. The partnership also extends to optimising publishing technology, digital innovation, driving digital subscriptions growth, and extending Fairfax’s use of data.
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