Greencross Appoints Simon Hickey as CEO and MD

Greencross Limited (ASX: GXL) (Greencross) announces the appointment of Simon Hickey as Chief Executive Officer & Managing Director, effective 5 March 2018. Martin Nicholas will step down as CEO at this date, after nearly 4 years with the Group.

Chairman of Greencross, Stuart James, welcomed the appointment of Mr Hickey as a key step in the company’s continued growth trajectory.

Mr James said: “Greencross has strong growth foundations in place as Australasia’s largest integrated pet care company, with more than 190 veterinary practices, 247 specialty retail stores and a fast growing online presence in Australia and New Zealand. With this infrastructure in place, the time is now right for the company to rejuvenate the customer experience and deliver the full benefits of our omni-channel integrated pet care model for our customers and shareholders.

“We are excited to have Simon join Greencross as its next CEO and Managing Director. He brings to the company extensive executive leadership experience, with a significant understanding of complex competitive business environments and a track record of delivering improved customer experience and driving commercial outcomes. Simon is also well placed to maximise the value of our rich customer data, and rejuvenated loyalty program, given his success building Qantas’ loyalty and data business.

“We thank Martin for his commitment and significant contribution as both CEO, and prior to that as CFO, of Greencross. Martin stepped into the CEO role during a turbulent time for the company and ensured that the synergies from our merger were delivered, maintained the company’s strong growth trajectory, evolved the integrated pet care model establishing 40 in-store clinics and introduced an omni-channel structure. Over the four years that Martin has been CEO and CFO at Greencross, the company has nearly doubled its revenue and EBITDA. We wish Martin well in his future career,” said Mr James.

He also welcomed Mr Nicholas’ commitment to provide support to Greencross and Mr Hickey to ensure a smooth transition for the first five months after Mr Hickey’s arrival.

Mr Hickey joins Greencross with 10 years’ experience in Chief Executive roles with Campus Living Villages, Qantas International & Freight, and Qantas Loyalty. He is also currently Deputy Chairman of the Sydney Children’s Hospital Foundation. In addition to his Chief Executive experience, Mr Hickey also has over 10 years’ experience in strategy and finance roles.

Mr James said Mr Hickey’s hands-on experience leading organisations focused on customer experience and navigating evolving technologies meant he was well positioned to lead Greencross through its next growth phase.


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