Afterpay Touch Group Announces Regarding Commencement of U.S. Market Launch

Afterpay announced that it will this week commence transacting in the United States in a phased approach with a number of significant lifestyle retailers, providing U.S. customers with a new way to pay and budget.

U.S. launch partners include Urban Outfitters, Inc. (URBN)*, whose brands include Anthropologie, Free People and Urban Outfitters. URBN is one of the largest lifestyle fashion retailers in the U.S. with total sales volume in the order of US$3bn across stores and digital channels in the US, which is broadly equivalent to the size of the total Australian online fashion market.

Dave Hayne, Chief Digital Officer at URBN, says “We look forward to launching Afterpay across our portfolio of brand websites in the US market. We have been impressed with the positive impact Afterpay has brought to their Australian retail partners, and we hope to see a similar response with our US customers.”

Early engagement has been positive across Afterpay’s initial target market with over 50 retailers having signed contracts or term sheets which are in varying stages of integration. Pleasingly, partnerships include a mix of well recognised U.S. based retailers as well as Australian retailers that have an overseas presence, including:



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