Skyfii Limited (ASX:SKF) a data analytics and marketing services company announced that it has signed an initial 12-month contract with Italian based distributor, Telcomms to resell Skyfii’s ‘IO Platform’ solution to a national service station and tolled motorway group in Italy. The agreement includes an option for Telcomms to extend the agreement to a multi-year term, and will be negotiated upon completion of the initial 12 month term.
The agreement will see Skyfii deploy its ‘IO Connect’ (data collection) and ‘IO Insight’ (data analytics) SaaS Platform’ services, which attract recurring revenues, across 210 service stations throughout Italy. The venues account for 45% of all service stations across the Italian motorways, with the client receiving more than 300 million customer visits to their venues each year.
The contract is being delivered in partnership with Skyfii’s Italian based distributor, Telcomms and system integrator, Tecnosistemi – resellers of Skyfii’s products and services across Europe.
The national service stations, which are located across the tolled motorways are structured as retail and convenience venues, with multiple tenants providing a variety of services, including food, coffee and other public amenities. Having already deployed guest WiFi services across their network of fuel stations, the client will now also be able to capture unique insights into customer behaviour, loyalty and visitation, allowing them to analyse performance trends of the venues using Skyfii’s ‘IO Platform’ solution.
New verticals and continued international success
The contract represents another successful execution and continuation of Skyfii’s strategy to target new verticals within its growing international markets. Recent new verticals include grocery, cultural centres, health and fitness and now petrol convenience venues. This continued success has led to the United Kingdom operations becoming one of the fastest growing regions by revenue for Skyfii, a trend which is expected to continue.
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