Trademark License & Distribution Agreement signed with PepsiCo China: Select Harvests Limited’s (ASX: SHV) stock rose 3.3% on July 16, 2018 after the company signed a Trademark License & Distribution Agreement with PepsiCo Foods (China) Co., Ltd to distribute and market the Lucky branded nuts, seeds and blends in China. SHV will be co-investing with PepsiCo China in marketing to support the launch of the Lucky brand in China. Therefore, entering the China market in partnership with PepsiCo is expected to be positive for SHV and the Lucky brand. Both the parties will put significant contribution to an advertising and marketing program over the first 18 months of the agreement, which has an initial term of 5 years. Meanwhile, SHV stock has fallen 5.69% in three months as on July 13, 2018.
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